2020 was a challenging year for everyone, but you could argue that no category of business was hurt more than travel. The challenge for Belize started the day the pandemic began. The agency quickly partnered with the Tourism Board to generate public relations and social media content to keep the destination top of mind. And, as the promise of reopening borders, and welcoming back visitors became real, we created a fresh, new campaign inviting the world to come to Belize and Exhale. Exhale is a dynamic new campaign that positions Belize to capture a larger share-of-consideration from travelers looking for a place to enjoy the ultimate outdoors, and rediscover travel, adventure and relaxation in an amazing destination.