Hmmmm? Let’s put a list together of the necessary evils in life, and you will find doing your taxes close to the top. And, while the competition was doing everything possible to make light of the subject through humor, we decided to infuse compassion, understanding and convenience to the landscape. The result was measured at the bottom-line. The creative interpretation infused life into the brand. And, the audience made a magical connection to the products that resulted in increased sales.