Kelby One is the leading online source for training in photography and photoshop. So, imagine the challenge of having to create, for a team of people that spend their entire lives, well……creating stuff. The first step was to help Kelby One better define their brand, and to develop a strategy to help them overcome the abundance of online resources that now exist. Fuel For Creativity is a stake in the ground and a very accurate positioning of the brand. But, the creative had to be pushed to live up to the reputation of the brand.