HOW

It’s typically not one thing. It’s many things. And, it’s always the right thing.
That’s what happens when you are a hyper-integrated agency, with a balance of marketing communications disciplines all working under one roof. We have the ability to prescribe the right solutions for our clients without a prejudice to one approach over another.
It’s an agency model that is built for the future.

Strategy

Great Strategy Informs Great Solutions

Strategy is the starting point for everything we do. And, insight and exploration is the cornerstone of every strategy we develop. We understand that target audiences and demographics don’t make purchase decisions. The job is tougher and more succinct today. We have to get into the head and heart of the influencer, the decision maker, the buyer, the dreamer and anyone else that will ultimately affect a purchase.

Our planners examine the landscape and erect a lens to focus on a unified vision. And, with laser accuracy as the objective, we will construct the strategy that will pilot the solutions we provide.

Advertising

Creativity and Strategy Are Not Mutually Exclusive

While one of the key reasons to engage The Zimmerman Agency is our ability to reach beyond advertising – truthfully, our capabilities in advertising remain one of our core strengths. We provide clients the ability to capture their differentiating value proposition, and create messaging and connections that generate preference.

In a media and marketing world that shifts minute-by-minute, we are built to keep pace with changing environments and opportunities, and disciplined to deliver with pace and accuracy.

public relations

The Irresistible Power of Creative Story Selling.

We have built Public Relations into a stand-alone operation that is ranked as the largest PR firm within an ad agency in North America. We just happen to be part of a uniquely integrated communications company.

Reaching that pinnacle doesn’t happen out of Tallahassee, Florida, by accident. It takes an approach that clearly differentiates Z PR from any other PR firm – anywhere. It is an injection of strategy, creativity and an unabashed – incredibly determined and highly enthusiastic approach to account management.

Public relations is, perhaps, the most effective tool in the effort to motivate consumer behavior, brand preference, awareness and consideration. At The Zimmerman Agency, we have expanded the role of public relations from a driver of publicity to a driver of revenue.

digital

Helping Clients Succeed in a Hyper-connected, Digital World.

The Zimmerman Agency is purpose-built to connect people, brands and opportunities through digital channels, with game-changing technology as our advantage.

Sure, we can think “digital first.” Truthfully, we have to think idea first. But, in an integrated marketing environment, we encourage digital teams to collaborate from insight to strategy, and on to the creative idea with a clear focus on the client’s business objectives.

In a media and marketing world that shifts minute-by-minute, we are built to keep pace with changing environments and opportunities, and disciplined to deliver with speed and accuracy.

Analytics

Measure. Adjust. Repeat. Seriously.

We’re serious about our work, and the dollars and time our clients invest to generate results. So, we’ve developed a proprietary tracking system to allow our teams to focus on timely results, to enable us to make adjustments in near real time.

We generate dashboards that update every fifteen minutes. So, clients and their teams can literally view their return-on-investment.

The key – and the differentiator for our system – is the ability to make more frequent adjustments to ensure we are optimizing every element of your campaign.